facebookWhat are your thoughts on the rise of embedded finance companies? An interesting trend from search engines (Google with Google Bank), ride-hailing (Grab with GrabPay). Will or is this the next fintech trend? - Seedly

Anonymous

11 Oct 2020

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What are your thoughts on the rise of embedded finance companies? An interesting trend from search engines (Google with Google Bank), ride-hailing (Grab with GrabPay). Will or is this the next fintech trend?

Embedded finance refers to non-financial companies that significantly increase or even transform their value propositions through embedding associated financial products and services onto their platforms.

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Big companies will acquire the smaller once since they dont have the natural momentem and influence in the industry.

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