PropertyGuru is still no doubt the market leader, but if you're new and are looking for a place to start listing, 99.co can be a cost-effective platform for you to start out. there's no published data on the number of leads each platform provides, so the next best way for us to compare would be via traffic they get. Looking at similarweb traffic data, 99.co SG: 1.84m visits (we take their overall traffic x % of their traffic in SG since their main 99.co domain also covers their ID traffic) PG: 2.4m visits Just pure awareness alone, 99.co has around 77% of PG's. But yet when we compare their package prices, 99.co: 2 main package, one $688 and the other $999 (https://www.99.co/agents) PG: an equivalent package offering would be $4,980 and $11,980, if we are looking at listings + usage of tools & products (https://www.propertyguru.com.sg/property-management-news/2019/8/182169/update-2019) we can see that 99.co's package prices are only 15% and 8% that of PG's. from this alone, it's quite a no-brainer that 99.co is the "worth-it" winner if you're an agent looking for something cost-effective and can bring you the most value for your buck. however, if you have the means to spend on PG, go ahead and join the other big boys there. i must warn that there are plenty of big spenders in PG, and the only way you can stand out and get the leads is if you're willing to keep up with their spends. if you do, i'm sure the results will be great too. otherwise, i would recommend just sticking with 99.co first and heading to PG once you have the means to.