Asked on 06 Nov 2020
I don't know the nitty gritty, just from what i've heard ( whispers from friends/ acquaintances), I know that Hoolah has a larger share of the brand market in SG + they are better equipped when it comes to the intangibles like raising awareness for brands/ customer support / aligning themselves with brand values & direction. I have heard that their charges may be a little more premium but at the end of the day you pay for what you get.
I see that Atome just rebranded as well - not too sure about them though because their branding does seem rather fickle and temporary at times ( given how often they switch it up) and they pride themselves alot on commercial giveaways + branded influencers ( may be good in the short term but long term, i'm not too sure). They do work with some big players like IUIGA and Novelship though ( but coming from a sneakerhead, Novelship is... a little sus haha )
Rely seems like a relatively smaller player but still not quite invisible in the pay later industry. They don't work with as many brands as the above two but think they are also steadily growing at a smooth pace. Good to keep an eye out for how things are going
06 Nov 2020
I'm not a merchant but recently used Hoolah for a 3-part installment payment for my dental work. First time hearing hoolah, it'a easy to use - i had a login where I can check my past and upcoming instalments. Tried their live chat function too and response was fast. Hope this helps!